Design for fools, no offense

How many mistakes do you make in your life time?: more than you can count. How many mistakes you need in order to learn how to prevent new mistakes?: all of them. Human never stop making new mistakes as well as never stop learning. At least, we are physiologically able to keep learning for our whole life time. Indeed, our brain capacity and storage room are far bigger than what we already use. Do human mistakes make humans fool creatures? not really, making mistakes is part of a learning process and also part of our evolution.

Design well thought and executed takes foolishness very seriously. Despite of  what many could think, successful and qualitative design does not target sensible and well educated elites, rather, good design is for fools. If an excellent design can be also understood, used and enjoyed by the silliest person under normal mental conditions, that design is also the best possible version of it, designed for everyone.

When designers think about the capacity of target audiences to understand messages, follow instructions, use objects, etc. they might consider to test the design under the toughest conditions. Effective design solutions make from repetition and insistence sophisticated tools of persuasion. Redundancy in design is not necessarily a mistake, rather it is often a qualitative function.

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